Facebook wants more companies in WhatsApp to monetize the application

After the slow growth registered in the first half of the year, the social network wants to find new sources of income. One solution is to turn WhatsApp into a digital customer support center.

Facebook is determined to monetize WhatsApp. According to the social network, which holds the messaging app since 2014, the application will be optimized to host business services, as will be the case of customer service, and Facebook will start to display branded ads that will refer you to a conversation window on WhatsApp with the advertiser company. This means that advertisers can start buying interactive advertising space. The benefits in this case is that as soon as the user clicks on the advertisement, the brand can immediately initiate the contact, sending appropriate information to the consumer.

To monetize the application directly, Facebook will install a rapid response system that will charge the company if it takes a message to send a message to a customer who initiated an interaction. If the brand in question takes less than 24 hours to respond, the conversation will be free, but if it exceeds this limit, the US technology will apply a cost to the service, which will have to be paid by the brand. If, on the one hand, this is a way to monetize WhatsApp, on the other, it can also be a very efficient strategy for improving customer service.

The commercial chat that Facebook idealizes will be similar to that of Messenger, but the social network underlines that in WhatsApp, this interaction will have to be more immediate in order to create a distinction between both services. Note that although available for some time now, customer service via Facebook is not an efficient way of communicating between seller and buyer, since, as a rule, the answers are slow to arrive.As the Mark Zuckerber giant writes, it will be a question of companies checking whether or not they want to provide digital support in real time.

Business features have been available to a select group of companies since last September. In this batch of companies are brands like Uber and Singapore Airlines, which have served as "guinea pig" for conducting some tests in the app.

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Apple makes history and is already a "trillion-dollar baby"

There are 13 digits that make the Cupertino giant the first US company to beat the billion dollar target in market value. Petrochina was the first to register this feat in 2007, but it was a tough sun.
Last year, the apple brand was the first company in history to beat the $ 800 billion barrier in market value and this year the technology giant's aim was to mark the billion dollar stock market.
And while Amazon last week followed closely with Apple as it surpassed the $ 900 billion market capitalization, it was the company led by Tim Cook that on Thursday reached 

$1,000,000,000,000, according to Bloomberg . Anything like about 850 billion euros

After they were worth $ 207.05, the apple brand's shares suffered a slight decline to $ 206.41 in Thursday's session. For this contributed the positive results presented by the company of the one that was the best quarter of June of always of the technological one.

With a total revenue of $ 53,265 million (about 45,532 million euros), the company's chief executive, Tim Cook, said that "this is the best quarter to end in June ever for Apple, partly due to sales of iPhones and the focus on services ".

However, the American technology giant is not the first company in the world to reach this number. The pioneer was PetroChina, the largest oil company in China, which in November 2007 reached a valuation of one billion dollars. However, this registration did not last long.

All that remains to be asked is who is the next giant to enter the narrow trillion-dollar club in a dispute between Amazon, which has a market value of $ 873 billion ($ 748 billion) and the Alphabet of 855 million - about 732 billion euros

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