The brand wants to give new life to your smartphone top Used range . Having aimed revenue growth , Samsung wants to resell used devices at reduced prices.
Instead of putting them in the " drawer " , Samsung wants to get on mobile phones that are returned under plans annual exchange of brand equipment, and put them back on the shelves, at prices lower than the original .
An anonymous source from Reuters says that , at a time when the global market for smartphones appears to be reaching a saturation point , Samsung wants to energize your revenue stream and maintain an operating margin above 10% . And what better way to achieve this than reusing equipment?
Reportedly , the recovered smartphones will be changed , although not yet know what this really means , or what parts , for sure, will be replaced or modified. At the moment , the models in question are also still unknown. They are also unknown markets where these mobile phones will be sold , but it is known that Samsung's devices annual exchange program is only available in South Korea and the United States .
This reuse program can act as a catalyst for the growth of the South Korean brand , which is now ahead of Apple in terms of smartphone sales .
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