Thursday 8 September 2016

Apple takes risks with iPhone 7 but results can compensate

The trademark of Apple has the iPhone the main driver of your business and therefore needs the newly introduced sales model as much or more than the previous. But do the new features announced Wednesday are enough?

tek apple

(Updated) Apple needs the new iPhone 7 to be a success, since smartphones are the main growth driver of the entire company. Just so you have an idea, direct iPhone sales accounted for 57% of total revenues apple brand in the second quarter.

The importance of phones for Apple, however, goes beyond the direct sales, since that support the entire ecosystem of technology giant in promoting sales of other devices, from Apple Watch Macs, notes the IHS Technology.

But what might lead one to break the cycle of renewal of your smartphone, usually two years, when it still responds to what is intended? Disruptive features, innovative design? Features improved over previous versions is definitely one of the arguments and that the new iPhone has 7. But is it enough?

The consultant thinks so and predicts that Apple selling 209 million units of the iPhone 7 still in 2016. One of the main arguments for the renewal of the "park" iPhone can be a new camera - despite the "strange" lack of input for headphones .

The improvements in the camera are usually one of the reasons that lead consumers to replace their phones and then the iPhone get points, not only in terms of hardware but also software, with the new possibilities offered by the iOS 10, which includes organization automatic photo, image recognition and video creation, consider the IHS Technology.

On the other hand, things may not work as well because Apple kept one of the main new features of the camera, dual lens, to the Plus version, models according to the consultant only represented 21% of sales of iPhones in the second quarter.

The withdrawal of the "traditional" headphone jack, replaced by the Lightning, was disgust factor among many users, a risk that Apple took with "courage," according to said yesterday on stage in San Francisco, and hopes will prove a bet successful - and more entry "some" with the purchase of new headsets AirPods without wires.


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