Apple will not reveal numbers of the first sales of the iPhone 7

In the past, Apple has used the number of sales the first few days, to show the success and acceptance of its new equipment.

But this assessment will not happen with the iPhone 7 because Apple decided that this time will not reveal sales figures of its new smartphone.



Apple's decision contradicts a practice that already have many years and normally is used to emphasize the success of the equipment. These are the figures that show the interest of the first customers and anticipate success.

But Apple this time decided not to reveal these numbers, leaving his presentation for when announcing its results for the next quarter.

This information was revealed by the CNBC television channel and has a justification given by Apple, which is based on different ways that consumers can access the new iPhone.

According to Apple, it is certain that the new iPhone 7 will run out in the early days and so these numbers will not be reliable because if it had more equipment was certain to sell them.

Sales will in this case be controlled not by offering Apple but by the suppliers production capacity. Apple understands why this is no longer an important value either to the company or to its shareholders.

It's a risky move from Apple, but at the same time shows the confidence of the company in its new smartphone, which is according to the same, the fastest smartphone market.



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