Microsoft prepares to end Lumia brand?

Nokia's purchase by Microsoft had a very specific idea and that has been treated in recent years. Gain knowledge and be able to brand implanted in the market quickly.

Now that this goal is fulfilled, is Microsoft's time to move forward and apparently the first steps are already being taken. The Lumia brand to disappear very soon.



There are several steps that Microsoft has taken in recent times and take for granted that their Lumia smartphones will disappear, giving rise to a change that Microsoft had announced a few months ago.

Lumia disappeared from Microsoft's page

The first of these steps took place last week and despite being simple and insignificant, and shows the company's willingness to put into the background this your smartphone brand.

When acceded to the North American page of Microsoft we no longer have present any reference to Lumia and their smartphones. Just inside the Microsoft store it is possible to have access to the equipment it sells. This measure was extended to some other official sites from Microsoft.

The constant low prices for Lumia

As part of Microsoft's strategy, the supply of smartphones is becoming smaller. The idea of the company is to focus on higher-end phones, leaving the cheapest equipment for other brands.

But even their phones currently on the market, the Lumia 650, 950 and 950XL are having high discounts and accessories offers, such as Continuum dock, giving the notion that Microsoft is interested in disposing stocks and start over your new line.

Interest Microsoft now appears to be facing the business market, where the company hopes to captivate with their equipment.

The Lumia are disappearing from Microsoft stores

The last point that supports this idea of the end Lumia comes from within Microsoft's own. According to several reports, the physical stores Microsoft no longer have the Lumia on display and the employees themselves left to give information on these devices.

This measure shows that are either to get new equipment or Microsoft took so often thought decision to change dramatically its position in the smartphone market.

Microsoft's next event is coming soon and then will know whether the Lumia line up will keep the market or eventually we will have access to the new Surface Phone, which so often has been said.



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